Overview
A restaurant rebranding project connecting Italian food culture with Kuwaiti influences. I wrote the brand story and developed it into a visual identity built around original hand-drawn characters, illustrations, and patterns.
The logo references pizza and a stone oven, linking it to the grandmother’s oven within the brand story. The illustrations extend this narrative across the identity, giving the restaurant a recognisable cast of characters and a visual language that can carry both information and promotional messages.
I applied the system to bilingual menus, packaging, uniforms, stationery, and restaurant materials. Each application uses a composition suited to its format, supported by guidelines defining the typography, colours, and use of the identity.
Illustration and applications
I developed the illustrations as reusable parts of the identity. Characters, objects, and patterns appear in different combinations across the menu and packaging, allowing the applications to vary while remaining recognisably Morrano.
(01) Restaurant sign
(02) Menu
(03) Wrapping paper
(04) Packaging
- Project type
- Restaurant Rebranding
- Category
- Branding
- My role
- Concept Development · Brand Story Writing · Logo Design · Original Illustration · Typography Selection · Pattern Design · Bilingual Menu Design · Packaging Graphics · Brand Applications · Brand Guidelines · Motion Graphics
- I wrote the brand story and developed it into a visual identity built around original hand-drawn characters, illustrations, and patterns.
- Deliverables
- Logo & Colour Palette · Original Characters & Illustrations · Patterns · Bilingual Menu · Packaging · Uniforms & Restaurant Applications · Stationery · Brand Guidelines · Motion
- I applied the system to bilingual menus, packaging, uniforms, stationery, and restaurant materials. Each application uses a composition suited to its format, supported by guidelines defining the typography, colours, and use of the identity.
- Tools
- Adobe Illustrator · Procreate · Adobe After Effects · Adobe InDesign · Adobe Photoshop
Visualidentity
Packaging
Uniforms
Stationery
Brandapplications
Motiongraphics
I animated the characters alongside marketing messages used on the packaging. A separate promotional video combines the menu illustrations with an advertising tagline.