Overview
A visual identity and wayfinding system for a railway concept serving primary-school students. I developed the identity around the arches of Al-Mubarakiya School, translating their curved structure into graphic forms that connect the railway with a familiar educational setting.
The system combines bilingual typography, playful colour, and simplified information. I organised the route map through colour and number coding, giving children more than one way to distinguish a route.
The identity extends across wayfinding, tickets, promotional graphics, display walls, and animation. These applications connect navigation with a visual language designed for a young audience.
This is a conceptual project and is not presented as an operating transport service.
Information and wayfinding
I simplified the route network and established a consistent relationship between route colours, numbers, and directional information. The same system carries from the map into the surrounding applications, helping maintain continuity throughout the proposed journey.
- Project type
- Brand Identity, Wayfinding & Information Design
- Category
- Branding
- My role
- Concept Development · Visual Identity · Bilingual Typography · Route Map & Information Design · Wayfinding · Ticket Design · Promotional Posters · Display Wall Graphics · Motion Graphics
- I developed the identity around the arches of Al-Mubarakiya School, translating their curved structure into graphic forms that connect the railway with a familiar educational setting.
- Deliverables
- Visual Identity · Route Map · Wayfinding · Tickets · Promotional Poster · Display Walls · Animated Poster
- The identity extends across wayfinding, tickets, promotional graphics, display walls, and animation. These applications connect navigation with a visual language designed for a young audience.
- Tools
- Adobe Illustrator · Adobe InDesign · Adobe After Effects
Project gallery
Visualidentity
Routemap
Wayfinding
Tickets
Promotionalposter
Displaywalls
Motion
A spiral form developed from the route map carries into the promotional graphics. I animated the promotional poster, bringing its typography and graphic elements into a moving composition.