Overview
A rebranding proposal for Mubarak Al-Kabeer Hospital, informed by a field visit examining inconsistencies in its identity, signage, and patient communication.
With patients aged 15–30 in mind, I developed a direction around continuous care. The proposal combines refinement of the existing logo, circular forms, original illustrations, and bilingual typography across patient information and hospital applications.
The work includes interior and exterior wayfinding, a redesigned patient menu, business cards, promotional posters, and an identity brochure.
This proposal was not commissioned or officially adopted.
Patient communication
I redesigned the patient menu to separate reusable meal information from individual selection sheets. This gives the two types of information distinct roles while maintaining a consistent layout.
The wayfinding proposal applies the identity to interior and exterior signage, connecting directional information with the hospital’s wider visual system.
- Project type
- Hospital Rebranding & Typographic Design
- Category
- Branding
- My role
- Visual Research · Concept Development · Logo Refinement · Visual Identity · Original Illustration · Bilingual Typography · Information Design · Wayfinding & Signage · Patient Menu Design · Business Cards · Posters · Brochure Design · Application Photography
- With patients aged 15–30 in mind, I developed a direction around continuous care.
- Deliverables
- Identity & Colour Palette · Business Cards · Patient Menu · Original Illustrations · Interior & Exterior Wayfinding · Promotional Posters · Identity Brochure · Application Photography
- The work includes interior and exterior wayfinding, a redesigned patient menu, business cards, promotional posters, and an identity brochure.
- Tools
- Adobe InDesign · Adobe Photoshop · Adobe Illustrator · Procreate
Project gallery
Typography andphotography
The identity brochure explores random, transitional, radial, dilatational, and bilateral typographic systems. Grid-based menus and axial poster compositions extend the exploration into different communication formats.
I also photographed the finished applications, using natural light to support the project’s optimistic visual direction.
